Wal-Mart Developed a Web Site ( HYPERLINK "Http://www

Short Answer

Wal-Mart developed a web site ( HYPERLINK "http://www.walmart.com/" walmart.com) that most consumers were unaware of. To entice customers to visit its web site, Wal-Mart sold roses for $29 a dozen the weeks prior to Mother's Day. This price included delivery and was considerably less than what was offered by most other flower retailers. Why did Wal-Mart offer this great deal?
A. Wal-Mart realized customers are active and need a reason to visit a web site
B. Wal-Mart did not want to engage in price competition at its traditional stores
C. Wal-Mart wanted quick customer feedback on how people rated its web site
D. Wal-Mart wanted to take advantage of how consistent service offerings become with customer involvement
E. Customers are passive and will always locate the best deals