Mike Leven Is the President and Co-Founder of US Franchise

Multiple Choice

Mike Leven is the president and co-founder of US Franchise Systems (USFS) , one of the nation's fastest growing hotel companies. Its franchises include Microtel Inn & Suites, Hawthorne Suites and Best Inns and Suites. If a franchisee were to conduct market research on the motel preferences of a frequent business traveler, conflict could arise as the franchisee and USFS decide who own the research results. This would be an example of:

A) Channel conflict over span of control
B) Difficulty controlling quality and consistency across hotels
C) Channel autonomy
D) Channel ambiguity
E) Tension between control and empowerment