Jeff Leathers and Chuck Ellis Operate Three 9-Hole Golf Courses

Essay

Jeff Leathers and Chuck Ellis operate three 9-hole golf courses called The Nightlinks in the Southeastern U.S. These golf courses are specifically designed for night playing and are described as 24-hour courses even though they are only open from 9 a.m. until midnight. It costs almost $5 million to build one of these golf courses, but the fees charged each player is $40 and there is usually a waiting list for night play. What challenges will Ellis and Leathers potentially face if they decide to franchise The Nightlinks? What challenges will The Nightlinks franchisee potentially face?