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  3. Study Set
    Services Marketing Study Set 1
  4. Exam
    Exam 14: Delivering Service Through Intermediaries and Electronic Channels
  5. Question
    A(n) _____ Strategy Capitalizes on the Skills and Strengths of Both
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A(n) _____ Strategy Capitalizes on the Skills and Strengths of Both

Question 51

Question 51

Multiple Choice

A(n) _____ strategy capitalizes on the skills and strengths of both service principal and service intermediary and engenders a sense of trust that improves the relationship.


A) Partnering
B) Venture
C) Control
D) Empowerment
E) Proactive

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