Multiple Choice
Every time Tom and Betty stay at a Marriott Hotel,they earn points that can be used at a later date for free rooms,meals and other hotel amenities.Marriott is using _____ to implement its retention strategy.
A) Financial bonds
B) Social bonds
C) Customization bonds
D) Structural bonds
E) Security bonds
Correct Answer:

Verified
Correct Answer:
Verified
Q34: Miller & Sons Funeral Home has handled
Q35: Salespeople for college texts call on college
Q36: According to the text,the relationship value of
Q37: Regency Dry Cleaners operates in a medium-sized
Q38: In some long-term customer-firm relationships,a service provider
Q40: The _ of a customer is a
Q41: When customers and firms reach the friend
Q42: How would you describe the sustainability of
Q43: To be successful,a service provider must accept
Q44: The four-tiered system for measuring customer profitability