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Miller & Sons Funeral Home Has Handled All of the Funeral

Question 34

Multiple Choice

Miller & Sons Funeral Home has handled all of the funeral needs for the Atwater family since 1957.The family believes that Miller & Sons offers them good value for their dollar and the Miller sons and the Atwater boys played on the same high school football team.Miller & Sons Funeral Home is using _____ to implement its customer retention strategy.


A) Economic bonds
B) Social bonds
C) Customization bonds
D) Structural bonds
E) Security bonds

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