The New Owner of the St

Multiple Choice

The new owner of the St. Louis Rams football team wanted to know why game attendance was low. The research revealed several reasons, including shortage of toilet paper and straws, high prices for bad seats and inadequate parking. When the researchers asked survey participants to prioritize their reasons for not attending the games, the researchers were gathering _____ importance measures.

A) Direct
B) Leading
C) Primary
D) Indirect
E) Secondary