Multiple Choice
PSE&G, a utility company located in New Jersey is conducting a services marketing research study to assess its service performance. It will measure the gaps between customer expectations and perceptions along the five dimensions of service quality. Which of the following types of research should PSE&G use?
A) Critical incident studies
B) Requirements research
C) SERVQUAL surveys
D) Trailer calls
E) Customer panels
Correct Answer:
Verified
Correct Answer:
Verified
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