Key Energy Was a Company That Provided Quality Oilfield Construction,drilling,and

Multiple Choice

Key Energy was a company that provided quality oilfield construction,drilling,and other services.The company's top management felt stakeholders did not have a clear image of the company and were considering changing the name to clarify the organization's position in the market.The company conducted an hour long interview with four of its largest customers.Only 25 questions were asked and much probing was done to find out exactly what the participants meant.This is an example of a:

A) Research requirement survey
B) Ethnographic survey
C) Critical incident study
D) Trailer call
E) Service expectation meeting and review