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    Services Marketing
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    Exam 5: Listening to Customers Through Research
  5. Question
    Research Done by a Financial Services Company Asked the Respondents
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Research Done by a Financial Services Company Asked the Respondents

Question 7

Question 7

True/False

Research done by a financial services company asked the respondents to describe the company using the brand name of an automobile.This is obviously an example of quantitative research.

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