Avril Wants to Get Her Ears Pierced

Multiple Choice

Avril wants to get her ears pierced. In the community in which she lives, she can get them pierced at a jewelry store in a strip mall. She can get them pierced at the local tattoo parlor or have them pierced by a friend's mother who happens to be a nurse. Avril's mother has threatened her with dire punishment if she has them pierced and then gets an infection because the person who pierces them was inept or unsanitary. Avril chose the nurse because of a(n) _____, which makes her believe it is the method her mother will most approve of.

A) Explicit service promise
B) Perceived service alternative
C) Word-of-mouth communication
D) Implicit service promise
E) Marketing testimonial