Multiple Choice
Before going out to dinner with her husband at Formia Ristorante,a contemporary Italian restaurant in New Jersey,Jennifer read a review of Formia in the local newspaper.The review indicated Formia is an unpretentious and unassuming,but exceptionally fine,contemporary Italian restaurant.Five servers who are under the owner's watchful eye attentively care for the fourteen roomy tables in the single large dining room.What the servers may lack in experience is more than compensated for by tempered enthusiasm and sincere desire to ensure guests are comfortable.The review of Formia that Jennifer read is a(n) :
A) Explicit service promise
B) Implicit service promise
C) Word-of-mouth communication
D) Past experience influence
E) Marketing testimonial
Correct Answer:

Verified
Correct Answer:
Verified
Q26: As the number of perceived service alternatives
Q37: The factors that influence adequate service expectations
Q39: Tom Grantham,a U.S.citizen,decided to outsource the preparation
Q40: When Allyn and Baylee received the catalog
Q44: Velma was preparing to take her first
Q45: Last week,Francine bought a 6-month membership package
Q45: Martine wants to open an after-school tutoring
Q46: The radio ads for the Kia automobile
Q55: One factor that influences adequate service is
Q63: While the zones of tolerance may vary