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Which of the Following Statements Regarding Service Purchase and Consumption

Question 15

Multiple Choice

Which of the following statements regarding service purchase and consumption is true?


A) Service delivery can be conceived as an actor
B) Service encounters can be viewed as drama
C) Negative departures from a customer's expected service script detract from service performance
D) Customer compatibility influences customer satisfaction in low contact services
E) Customers do not play a role in a well-scripted service drama

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