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  3. Study Set
    Services Marketing Study Set 1
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    Exam 3: Consumer Behavior in Services
  5. Question
    Services High in _____ Qualities Are the Most Difficult to Evaluate
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Services High in _____ Qualities Are the Most Difficult to Evaluate

Question 10

Question 10

Multiple Choice

Services high in _____ qualities are the most difficult to evaluate.


A) Search
B) Experience
C) Source
D) Credence
E) Motivational

Correct Answer:

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