Multiple Choice
The United States Patent and Trade Office rejected Microsoft's 1990 effort to gain exclusive rights to the name Windows. This decision illustrates the fact that
A) copyright protection has its limits.
B) design patents do not cover computer software applications.
C) trade dress will not cover the "look and feel" of a product, as Microsoft claimed.
D) common-law rights do not always justify trademark protection over a generic term.
Correct Answer:

Verified
Correct Answer:
Verified
Q4: It is important that small firms gain
Q20: How can a successfully growing firm fall
Q46: Written Instruments, a maker of plastic ballpoint
Q47: Intermediaries exist because<br>A) they can perform the
Q48: The scope of physical distribution covers all
Q50: You Make the Call-Situation 2<br>Tomboy Tools are
Q53: In general, the most appropriate and effective
Q55: A firm's competitive advantage will never<br>A) last
Q56: If a firm extends a janitorial cleanser
Q56: Describe a warranty, and talk about why