You Make the Call-Situation 2

Essay

You Make the Call-Situation 2
Tomboy Tools are just that-tools for women who want to do their own home improvement and repair projects. Friends Sue Wilson, Mary Tatum, and Janet Rickstrew, all of Denver, Colorado, were concerned that the tools they used for home repair projects were designed for men, not women. So, they started Tomboy Tools, whose goal is to offer "professional grade tools for women, along with the information they need to know on how to use them," says Wilson. What is most interesting is how the products are sold - exclusively at in-home workshops led by Tomboy Tools' independent sales representatives. Instead of Tupperware or cosmetics, guests see basic home repair tools in action and learn simple home repair and improvement techniques. They chose the in-home approach to market their products because of its proven success with consumers - particularly females.
(Source: Susan Hirshon, The Costco Connection, April 2005, p. 15.)