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You Make the Call-Situation 1

Question 86

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You Make the Call-Situation 1
Jeremy Shepherd is the founder of PearlParadise.com, in Santa Monica, California. His jewelry business recognizes the importance of ensuring that customers keep them coming back.
However, Shepherd is uncertain as to which customer retention techniques he should use to develop a strong foundation of repeat customers. PearlParadise.com's Web site has the software capabilities to support customer interaction.
(Source: Melissa Campanelli, "Happy Returns," www.entrepreneur.com/mag/article/0,1539,312420,00.htm, January 2004.)
You Make the Call-Situation 1 Jeremy Shepherd is the founder of PearlParadise.com, in Santa Monica, California. His jewelry business recognizes the importance of ensuring that customers keep them coming back. However, Shepherd is uncertain as to which customer retention techniques he should use to develop a strong foundation of repeat customers. PearlParadise.com's Web site has the software capabilities to support customer interaction. (Source: Melissa Campanelli, Happy Returns, www.entrepreneur.com/mag/article/0,1539,312420,00.htm, January 2004.)

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