Question 1

You Make the Call-Situation 2
Is it possible to build a $1.2-million business in a town with only 650 residents? Duane Ruh did. Ruh, 49, cofounded and is now sole owner of Little Log Company, which manufactures log birdhouses and feeders in Sargent, Nebraska. Ruh believes it is all about treating your employees right. His 32 employees enjoy flexible schedules and ample personal time. Ruh's love for his employees and loyalty to the town of Sargent (where he employs 5 percent of the population) has paid off. Clients include 65 U.S. colleges, John Deere, and National Geographic Magazine. Failure isn't an option for Ruh and his employees. Ruh says, "I think if you really love something, you can't fail at it."
(Source: Michelle Prather, "Talk of the Town,'' Entrepreneur, February 2003.
http://www.entrepreneur.com/magazine.entrepreneur/2003/February/58828.html, accessed June 12, 2007.)

Accepted Answer

The answer of You Make the Call-Situation 2
Is it possible...

Question 2

One of the extensions of the brick-and-mortar store is the contact-and-mortar strategy.

Accepted Answer

A) True 
 B)False

Question 3

List and describe the different "Type of Customer Served" business models.

Accepted Answer

The answer of List and describe the different "Type of...

Question 4

In a location decision, the raw materials availability factor is particularly important for a

Accepted Answer

A)  CPA. 
B)  manufacturer. 
C)  management consultant. 
D)  venture capitalist.

Question 5

A group of shared characteristics, behaviors, and goals that a firm follows in a particular business situation is known as a

Accepted Answer

A)  business model. 
B)  strategic plan. 
C)  firm strategy. 
D)  business profile.

Question 6

The role of a Web site can range from merely offering content and information to enabling complex business transactions.

Accepted Answer

A) True 
 B)False

Question 7

Personal reasons for choosing one's hometown as a location for a new business venture include the fact that

Accepted Answer

A)  the entrepreneur knows the landmarks around his or her home community. 
B)  credit can be established more easily. 
C)  friends and relatives line up new customers. 
D)  this reduces the risk of operations.

Question 8

The Internet has brought new life and technology to the old-fashioned notion of

Accepted Answer

A)  customer service. 
B)  the "push sell". 
C)  the firm's production orientation. 
D)  strategic management.

Question 9

Unfortunately, choosing a hometown location for personal reasons is illogical.

Accepted Answer

A) True 
 B)False

Question 10

Recent business-application technologies that enable home-based businesses to compete are also contributing to an increase in the number of these firms.

Accepted Answer

A) True 
 B)False

Question 11

The heart of Electronic Customer Relationship Marketing is a

Accepted Answer

A)  focus on customization. 
B)  conscientious work force. 
C)  flexible distribution system. 
D)  consumer-centric data warehouse.

Question 12

For small service or retail businesses, the top priority in location decisions is

Accepted Answer

A)  personal preference. 
B)  resource availability. 
C)  customer accessibility. 
D)  environmental conditions.

Question 13

Weather would be a significant factor in determining a business location and demand for all but which of these products?

Accepted Answer

A)  Air conditioners 
B)  Outdoor swimming pools 
C)  consumer yard irrigation systems 
D)  mattresses

Question 14

Bottling machines and auto assembly line machinery are examples of general-purpose equipment.

Accepted Answer

A) True 
 B)False

Question 15

A variation of the content model is sometimes called the ____ model.

Accepted Answer

A)  information 
B)  sales 
C)  advertising detail 
D)  market identification

Question 16

Most of the time, customers go to a brick-and-mortar store with the intent of shopping or purchasing.

Accepted Answer

A) True 
 B)False

Question 17

Recent observations have shown that most businesses are started in a new building.

Accepted Answer

A) True 
 B)False

Question 18

Because of its complexity, modern technology has had no noticeable effect in expanding the number of home-based businesses.

Accepted Answer

A) True 
 B)False

Question 19

You Make the Call-Situation 3
A business incubator rents space to a number of small firms that are just beginning operations or are fairly new. In addition to supplying space, the incubator provides a receptionist, computer, conference room, fax machine, and copy machine. It also offers management counseling and assists new businesses in getting reduced advertising rates and reduced legal fees. One client of the incubator is a jewelry repair, cleaning, and remounting service that does work on a contract basis for pawn shops and jewelry stores. Another is a home health-care company that employs a staff of nurses to visit the homes of elderly people who need daily care but who cannot afford or are not yet ready to go to a nursing home.

Accepted Answer

The answer of You Make the Call-Situation 3
A business incubator...

Question 20

Which of the following is a true statement about location decisions?

Accepted Answer

A)  Franchisers never assist entrepreneurs with location decisions. 
B)  Location decisions have an enduring effect on business operations. 
C)  Location decisions should be made independently of consumer needs. 
D)  The location decision is equally critical to all types of businesses.

Exam 9: The Location Plan

One of the extensions of the brick-and-mortar store is the contact-and-mortar strategy.

List and describe the different "Type of Customer Served" business models.

In a location decision, the raw materials availability factor is particularly important for a

A group of shared characteristics, behaviors, and goals that a firm follows in a particular business situation is known as a

The role of a Web site can range from merely offering content and information to enabling complex business transactions.

Personal reasons for choosing one's hometown as a location for a new business venture include the fact that

The Internet has brought new life and technology to the old-fashioned notion of

Unfortunately, choosing a hometown location for personal reasons is illogical.

Recent business-application technologies that enable home-based businesses to compete are also contributing to an increase in the number of these firms.

The heart of Electronic Customer Relationship Marketing is a

For small service or retail businesses, the top priority in location decisions is

Weather would be a significant factor in determining a business location and demand for all but which of these products?

Bottling machines and auto assembly line machinery are examples of general-purpose equipment.

A variation of the content model is sometimes called the ____ model.

Most of the time, customers go to a brick-and-mortar store with the intent of shopping or purchasing.

Recent observations have shown that most businesses are started in a new building.

Because of its complexity, modern technology has had no noticeable effect in expanding the number of home-based businesses.

Which of the following is a true statement about location decisions?