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    Small Business Management
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    Exam 7: The Marketing Plan
  5. Question
    In the Analysis of a Market, the Customer Profile Should
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In the Analysis of a Market, the Customer Profile Should

Question 25

Question 25

Multiple Choice

In the analysis of a market, the customer profile should include a


A) description of consumer weaknesses.
B) summary of production plans.
C) a detailed discussion of major customer benefits provided by the product and/or service.
D) a profile of major markets not targeted.

Correct Answer:

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