Multiple Choice
A communication audit ________.
A) is a cost-benefit analysis of communication
B) uses survey research to determine audience attitudes
C) uses personal interviews to determine the attitudes and needs of a target public
D) determines whether communications are consistent with stated goals and values
E) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
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Q22: What is a sample,and what is meant
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Q24: Research that focuses upon measuring the effectiveness
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Q27: Which of the following has/have been identified
Q28: Which of the following questions should one
Q29: Weighted media cost (WMC)gives practitioners a monetary
Q30: What are the steps practitioners should take
Q31: When everyone in a sampling frame is