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    Exam 7: Research and Evaluation
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    Research That Focuses Upon Measuring the Effectiveness of a Public
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Research That Focuses Upon Measuring the Effectiveness of a Public

Question 24

Question 24

Multiple Choice

Research that focuses upon measuring the effectiveness of a public relations plan is ________.


A) problem-opportunity research
B) quantitative research
C) client research
D) evaluation research
E) stakeholder research

Correct Answer:

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