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    Exam 15: Managing the Marketing Mix: Product, Price, Place, and Promotion
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    A Firm That Wants to Distribute Its Products as Widely
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A Firm That Wants to Distribute Its Products as Widely

Question 165

Question 165

Multiple Choice

A firm that wants to distribute its products as widely as possible would use a(n) ___________ distribution strategy.


A) extensive
B) shotgun
C) universal
D) intensive

Correct Answer:

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