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'Chip Off the Old Block' Is a New Chocolate Chip

Question 168

Multiple Choice

'Chip off the Old Block' is a new chocolate chip cookie created by the Arizona Cookie Company.To generate interest for this new product,the company sent a free package of six cookies to selected homes along with a 5 cent coupon.Arizona Cookie's activities represent:


A) trade advertising.
B) consumer publicity.
C) sales promotions.
D) public relations.

Correct Answer:

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