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    Management Information Systems Study Set 8
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    Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
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    Operational CRM Applications Include Tools for
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Operational CRM Applications Include Tools for

Question 37

Question 37

Multiple Choice

Operational CRM applications include tools for


A) identifying buying patterns.
B) calculating CLTV.
C) salesforce automation.
D) pinpointing unprofitable customers.

Correct Answer:

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