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  3. Study Set
    Management Information Systems Study Set 8
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    Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
  5. Question
    ________ CRM Includes Customer-Facing Applications Such as Tools for Sales
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________ CRM Includes Customer-Facing Applications Such as Tools for Sales

Question 60

Question 60

Short Answer

________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.

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