Match the Term with Its Definition

Multiple Choice

Match the term with its definition
-A collection of information about a customer, including demographic data, attitudes, preferences, and other behavioral characteristics, as defined by CRM goals

A) 80/20 Principle
B) Customer database
C) Customer segmentation strategy
D) Evaluative criteria
E) Evoked set
F) Perception
G) Perceptual categorization
H) Post-purchase dissonance
I) Recency-frequency-monetary analysis
J) Touch point
K) Transactional relationship