Match the Term with Its Definition

Multiple Choice

Match the term with its definition.
-A company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on specific customer groups

A) attitude
B) culture
C) customer experience management (CEM)
D) customer lifetime value (CLV)
E) customer relationship management (CRM)
F) motivations
G) needs
H) opinion leaders
I) perception
J) perceptual categorization
K) reference groups