Customer Knowledge Competence Is Important for Companies Because Inadequate Knowledge

Multiple Choice

Customer knowledge competence is important for companies because inadequate knowledge of customers and what they want can result in:

A) greater sales of products
B) overestimates or underestimates of sales,which can cost the company money and opportunity
C) competitive advantage in certain product categories
D) poor analysis of past sales trends
E) inaccurate market research for the industry