Multiple Choice
Customer data integration (CDI) refers to:
A) a group within the research department that specializes in gathering and analyzing data
B) a software system that gathers and analyzes customer data
C) a set of rules for the process of gathering data on customers and making it useful and available
D) the process of creating sales forecasts
E) a theory of management science
Correct Answer:
Verified
Correct Answer:
Verified
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