While Market Tests Can Give Companies Valuable Information About the Way

Multiple Choice

While market tests can give companies valuable information about the way the market will react to a product,a huge downside of market testing is that:

A) there are outside firms that can help companies run their market testing programs
B) competitors will see the product before it is officially released and can take action to compete with it
C) it shows how real people will react to your product
D) it gives developers a chance to correct problems with the product before it is released officially
E) it must be performed before a product is officially released to the public