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    Small Business Management Study Set 1
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    Exam 2: Start-Up and the Need for Competitive Advantage
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    A Niche Market Strategy Is Particularly Attractive to a Small
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A Niche Market Strategy Is Particularly Attractive to a Small

Question 38

Question 38

True/False

A niche market strategy is particularly attractive to a small firm that is trying to escape direct competition with industry giants.

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