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Jennifer Is Selling a Line of Sterling Silver Jewellery at the College

Question 40

Multiple Choice

Jennifer is selling a line of sterling silver jewellery at the college she attends.Jennifer is identifying pieces that she can market most effectively to females in their 20s,females over 30,and males.What is Jennifer doing?


A) market differentiation
B) market niching
C) market segmentation
D) market research

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