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    Small Business Management Study Set 1
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    Exam 2: Start-Up and the Need for Competitive Advantage
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    Poor Market Positioning and a Lack of a Perceived Advantage
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Poor Market Positioning and a Lack of a Perceived Advantage

Question 32

Question 32

True/False

Poor market positioning and a lack of a perceived advantage among customers in the target market are reasons why many new ventures fail.

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