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    Exam 2: Start-Up and the Need for Competitive Advantage
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    Kyle Plans to Open a Delicatessen in Halifax Featuring New
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Kyle Plans to Open a Delicatessen in Halifax Featuring New

Question 28

Question 28

Multiple Choice

Kyle plans to open a delicatessen in Halifax featuring new desserts that he first tasted during a vacation to Italy.What is Kyle's start-up idea based on?


A) new product idea
B) new business idea
C) new customer idea
D) new market idea

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