Multiple Choice
A cardiologist creates a device that attaches to a smart phone to provide real-time information to a patient's doctor.The product outsells all other monitoring devices.Which factor most contributes to the competitive advantage of this product?
A) price/value
B) unique service features
C) customer service
D) accessibility
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Jennifer can't wait to start her business.The
Q2: Many new businesses are formed as a
Q4: Folding bed sheets with elastic corners was
Q5: Niche marketing guarantees a sustainable competitive advantage.
Q6: In the textbook,Michael Porter is cited as
Q7: Which environment is very broad and includes
Q8: Define and briefly explain sustainable competitive advantage.
Q9: An effective marketing advantage can occur when
Q10: Small businesses should always pursue a multisegmentation
Q11: According to Michael Porter,when can a focus