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    Services Marketing
  4. Exam
    Exam 15: Pricing of Services
  5. Question
    _____ Costs Represent Other Sources of Sacrifice Perceived by Consumers
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_____ Costs Represent Other Sources of Sacrifice Perceived by Consumers

Question 49

Question 49

Multiple Choice

_____ costs represent other sources of sacrifice perceived by consumers when buying and using a service.


A) Penalty
B) Forfeit
C) Opportunity
D) Nonmonetary
E) Psychological

Correct Answer:

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