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    Exam 9: Customer-Defined Service Standards
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    Which of the Following Research Methods Provides Feedback on Soft
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Which of the Following Research Methods Provides Feedback on Soft

Question 26

Question 26

Multiple Choice

Which of the following research methods provides feedback on soft measures?


A) Complaint solicitation
B) Lost customer research
C) Trailer calls
D) Customer panels
E) Critical incident studies

Correct Answer:

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