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    Services Marketing
  4. Exam
    Exam 7: Service Recovery
  5. Question
    ________ Refers to the Actions Taken by an Organization in Response
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________ Refers to the Actions Taken by an Organization in Response

Question 59

Question 59

Multiple Choice

________ refers to the actions taken by an organization in response to a service failure.


A) Service recovery
B) Service paradox
C) Service inconsistency
D) Outcome fairness
E) Procedural recovery

Correct Answer:

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