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    Exam 2: Conceptual Framework of the Book: the Gaps Model of Service Quality
  5. Question
    Customer _____ Are the Standards for Performance Against Which Service
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Customer _____ Are the Standards for Performance Against Which Service

Question 28

Question 28

Multiple Choice

Customer _____ are the standards for performance against which service experiences are compared.


A) Perceptions
B) Expectations
C) Attitudes
D) Judgments
E) Wants

Correct Answer:

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