SRC Refrigeration Company Manufactures and Sells Refrigerator Display Units for Flowers.Ronald,a
Essay
SRC Refrigeration Company manufactures and sells refrigerator display units for flowers.Ronald,a salesperson for the company,is calling on a large supermarket chain in an attempt to provide a demonstration of SRC's new product which "bathes flowers in generous humidity and uniform air temperature." Ronald's sales call objective is to persuade the buyer to lease one refrigeration unit for 6 months and compare how it keeps flowers fresh longer than the other brand currently in use.In terms of the criteria for evaluating sales objectives,how would you rate this sales call objective?
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