Essay
Assume you have a budget of $100,000 to influence youth in a community not to text and drive and that your goal is to influence an incremental 500 youth not to text and drive. What is the cost per behavior change? When justifying this expenditure, what would you compare that cost to?
Correct Answer:
Verified
Correct Answer:
Verified
Q2: For Cash Grants and Contributions, note one
Q3: For Cause-Related Marketing Campaigns, note one potential
Q4: For each of the following funding sources,
Q5: Describe the Objective-and-Task Method approach for establishing
Q6: Why did you select the one you
Q7: For In-Kind Contributions, note one potential way
Q8: Describe the Affordable Method approach for establishing
Q9: Describe the Competitive-Parity Method approach for establishing
Q10: Describe the Cost per Sale approach for
Q11: For Use of Distribution Channels, note one