Exam 6: Setting Behavior Objectives and Target Goals

Exam 1

Understanding Social Marketing

22 Questions

Exam 2

10 Steps in the Strategic Marketing Planning Process

25 Questions

Exam 3

Determining Research Needs and Options

11 Questions

Exam 4

Choosing a Social Issue, Purpose, and Focus for Your Plan: Conducting a Situation Analysis

18 Questions

Exam 5

Segmenting, Evaluating, and Selecting Target Audiences

23 Questions

Exam 7

Barriers, Benefits, Motivators, Competition and Influential Others

23 Questions

Exam 9

Crafting a Desired Positioning

5 Questions

Exam 10

Product: Creating a Product Platform

15 Questions

Exam 11

Price: Determining Monetary and Nonmonetary Incentives and Disincentives

14 Questions

Exam 12

Place: Making Access Convenient and Pleasant

21 Questions

Exam 13

Promotion: Deciding on Messages, Messengers, and Creative Strategies

20 Questions

Exam 14

Promotion: Selecting Communication Channels

7 Questions

Exam 15

Developing a Plan for Monitoring and Evaluation

17 Questions

Exam 16

Establishing Budgets and Finding Funding

11 Questions

Exam 17

Creating an Implementation Plan and Sustaining Behavior

12 Questions