Essay
What are the major benefits of selecting a Target Audience for your effort?
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Q4: What are two potential upstream audiences?
Q5: Psychographic<br>A) Lifestyle<br>B) Values<br>C) Personality<br>D) Attitude toward Product<br>E)
Q6: For the Stages of Change Segments, assume
Q7: What is one potential demographic segment you
Q8: Describe each of the three major segments
Q10: Demographic<br>A) Age<br>B) Nationality<br>C) Social Class<br>D) Gender<br>E) Religion
Q11: What is a potential behavior-related segment you
Q12: What was the primary segmentation variable used
Q13: What Stage of Change would you target?
Q14: What other variable determined strategies employed?