Essay
For the Stages of Change Segments, assume they were all equal in size.
-Why?
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Q1: Behavior-related<br>A) Occasion for usage<br>B) Readiness stage<br>C) Family
Q2: Describe each of the three major segments
Q3: Which one is typically the largest?
Q4: What are two potential upstream audiences?
Q5: Psychographic<br>A) Lifestyle<br>B) Values<br>C) Personality<br>D) Attitude toward Product<br>E)
Q7: What is one potential demographic segment you
Q8: Describe each of the three major segments
Q9: What are the major benefits of selecting
Q10: Demographic<br>A) Age<br>B) Nationality<br>C) Social Class<br>D) Gender<br>E) Religion
Q11: What is a potential behavior-related segment you