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  3. Study Set
    Strategic Market Management
  4. Exam
    Exam 9: Building and Managing Brand Equity
  5. Question
    A Strategic Imperative Is an Investment in an Asset or Program
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A Strategic Imperative Is an Investment in an Asset or Program

Question 17

Question 17

True/False

A strategic imperative is an investment in an asset or program that is essential if the promise to the customers is to be delivered.

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