Essay
When Jonathan Freedman and Scott Fraser (1966)approached homeowners and asked them to place a large "Drive Carefully" sign in their yards,only 17% agreed.In contrast,nearly 60% of those homeowners who had previously signed a petition in favour of safe driving agreed to put the large "Drive Carefully" sign in their yards.What successful influence technique did Freedman and Fraser use and why did it work?
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They used the foot-in-the-door technique...View Answer
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