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    Strategic Management
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    Exam 7: Long-Term Objectives and Strategies
  5. Question
    Concentration Encompasses Increasing Present Customer Rate of Usage
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Concentration Encompasses Increasing Present Customer Rate of Usage

Question 74

Question 74

Multiple Choice

Concentration encompasses increasing present customer rate of usage.This includes:


A) Increasing size of purchase
B) Pricing up or down
C) Developing quality variations
D) Marketing in new channels

Correct Answer:

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