The Adoption of Digital Technologies Has Introduced Drastic Changes into the Business

Multiple Choice

The adoption of digital technologies has introduced drastic changes into the business environment, including which of the following?

A) Customers are forced to deal with distribution outlets and middlemen in order to obtain goods.
B) The exchange between marketers and customers is less interactive than in the past.
C) Consumers face more barriers to accessing information.
D) Marketers can offer more products and services than ever before.
E) Market research has become significantly more difficult.