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    Consumer Behavior Study Set 2
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    Exam 2: Market Segmentation and Real-Time Bidding
  5. Question
    Lifestyles, Also Known as ________, Consist of Activities, Interests, and Opinions
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Lifestyles, Also Known as ________, Consist of Activities, Interests, and Opinions

Question 73

Question 73

Multiple Choice

Lifestyles, also known as ________, consist of activities, interests, and opinions.


A) psychographics
B) demographics
C) geodemographics
D) personality traits
E) benefit segmentation

Correct Answer:

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