Multiple Choice
PRIZM is an example of ________ segmentation.
A) demographic
B) geodemographic
C) psychographic
D) sociocultural
E) use-related
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q73: Lifestyles, also known as _, consist of
Q74: In the VALS typology, _ are motivated
Q75: Promotional alerts sent to the smartphones of
Q76: Traditionally, the _ has been the focus
Q77: CRUISE MINI CASE: Sunshine Cruise Lines is
Q79: Positioning is the process by which a
Q80: _ are bits of computer code placed
Q81: RENTAL CAR MINI CASE: Rosetta Car Rental
Q82: Marketers segment some populations on the basis
Q90: Which of the following is NOT one